Sun & Sand Sports + Vans
Content built to educate, engage and convert.
Three original content platforms designed around different jobs in the customer journey, from discovery and participation to product education and conversion.
Watch the work
Original campaign films and experience footage.
The challenge
Always-on social content can easily become noise. The opportunity was to create repeatable formats with a clear strategic role: earning participation from families, building authority in sport, and giving emerging youth culture a credible platform.
The approach
Each platform began with the audience need and a measurable business objective. Schools Got Talent made Back to School participatory. The Plug made product expertise entertaining. Keys to the Kingdom made Vans relevant to Saudi Arabia’s emerging skate, art and music communities.
The work
- 01
Schools Got Talent: 40+ pieces spanning teasers, show content and advertising
- 02
The Plug: bi-weekly 30-minute studio and outdoor product shows
- 03
Custom set built inside the e-commerce studio
- 04
Keys to the Kingdom: youth-led cultural storytelling in Saudi Arabia
- 05
KOL integration, distribution planning and performance optimisation
The impact
“Every piece of content should have a job, and every platform should earn the right to return.”