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08 / 08Experience / Sport / Fashion

Multi-brand portfolio

Creating the moments people remember and retell.

From fashion shows and celebrity visits to trail runs, football and the GCC’s first Vans skate and BMX contest: live experiences built to earn attention and deepen connection.

Manchester United legends at a Sun & Sand Sports experience

Watch the work

Original campaign films and experience footage.

Sun & Sand Sports: Conquer the GameDubai’s largest one-day football tournament brought 1,000 players together for 16 hours of continuous competition, turning participation into a powerful expression of the brand’s role in sport.
Vans: GCC’s First Skate & BMX ContestA high-energy skate and BMX contest staged inside the mall to inaugurate a new Vans store, creating an unmissable opening moment and bringing the region’s action-sports community directly into the brand experience.
The North Face Night Rock RunA night trail-running experience that translated The North Face’s spirit of exploration into a physical challenge, connecting the brand with the local outdoor community through terrain, endurance and shared adventure.
Timberland: Let’s Get Lost Fashion ShowA seasonal fashion-show experience that brought Timberland’s outdoor lifestyle to life through product, styling and a memorable live brand moment.
Timberland Spring/Summer Fashion ShowA second live runway expression presenting Timberland’s Spring/Summer collection as an experience rather than a conventional product display.

The challenge

Different brands and communities require different reasons to gather. The common challenge was to make every activation more than a branded event, giving people a compelling role, a genuine experience and a story worth sharing afterwards.

The approach

I design live work around the consumer journey. Some experiences act as campaign centrepieces with media built around them; others convert a broader strategy into physical participation. Every format starts with the audience, the brand’s role and the commercial or cultural outcome.

The work

  1. 01

    Sun & Sand Sports’ largest one-day football tournament in Dubai

  2. 02

    The GCC’s first Vans skate and BMX contest

  3. 03

    Timberland seasonal fashion shows

  4. 04

    The North Face night trail-running experience

  5. 05

    Celebrity and press moments for Manchester United, Tommy Hilfiger and others

The North Face Rock Run event coverage
Tommy Hilfiger live event experience

The impact

1,000participants in one day of football
16 hrsof continuous tournament play
1stVans skate and BMX contest in the GCC
“The best experiences do not end when the event does. They become part of how people remember the brand.”
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